Pitch for Nature [Video]

Managing water responsibly is a part of managing natural capital.  At the launch of the World Forum on Natural Capital Forum in Edinburgh (21.11.13), the World Business Council for Sustainable Development released a short 2 minute video to communicate why business should be concerned about the management of natural capital.  It addresses the first question most business ask; ‘what’s in it for us?’. See the video below for what is a very light and breezy but quite compelling economic argument.

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